Media Training

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Media Confidence for Business Leaders and Managers

As well as preparing people to deal with consumer journalists, we do a lot of work with investment banks etc who want to be ready to appear on CNBC/Bloomberg or talk to specialist publications.  All our trainers are highly experienced in national level broadcast and print media. We frequently carry out one-to-one coaching for senior individuals, where we can help with messaging as well as presentation style and delivery.

 We offer unique, continued support. Everyone who attends training or coaching with us gets privileged access to the Client Area of our website, which can be accessed at any time. It includes a whole library of follow-up support materials, including articles, tips, videos showing you ‘what not to do’ and a Workbook which acts as your own personalised interview preparation kit.

We are flexible. We can run courses in the studio or at your offices, with or without a separate cameraman, or remotely via Zoom. We don’t try to steer you towards one particular option; you choose.

Structured training programme. In our media training, we give people a clear framework to understand how the journalists think, what they are looking for and how to prepare – as well as highly targeted and relevant interviews and feedback. Our presentation coaching is tailored specifically to target the areas where help is needed.

 Media training not just TV training. Some people are much more likely to talk to the trade press rather than appear on the BBC, or sit down and present to small groups rather than stand up in front of large audiences – we focus the session appropriately.

 Excellent track record. We ask for feedback from course participants, and every single attendee over the past three years described the course as either good or excellent and said they would recommend it. The great majority said the training exceeded their expectations.

We normally offer either half-day courses for up to three people, or full day courses for up to four participants. This gives sufficient scope for individual interviews or presentation exercises and feedback – there is more time for additional practice in the full day sessions. We can tailor the interview styles to be as ‘relaxed’ or ‘tough’ as required in each case, at beginner, advanced or refresher level. If we run the half-day course with just one person, as is frequently the case with senior leaders, it becomes much more of a coaching session and we focus on whatever areas are appropriate/necessary including style, messaging etc.

Our Platinum Package is a tailored coaching programme for senior individuals who want to make a step-change in their ability to communicate effectively, to make an impact, influence the media and improve their presentation skills. It is not for everybody – in fact for time reasons we can only accept a maximum of two clients on to this programme at any particular time. Over a (typically) three-month period we would provide a bespoke offering, overseen by me personally, that would include three face-to-face coaching/training sessions with the client plus phone coaching and follow-up support, in the areas of media, presentation, body language/presence as required. Let us know if you would like to discuss this.

Other areas where we can help, if appropriate:

-vocal, body language and impact coaching

-‘get confident on camera’ training for presenting your own video material, including use of autocue if appropriate

-crisis media training

-effective blog/article writing

Here are the main points of what you get from our Media Training Associates:

Media Training:

  • A framework to understand what different types of media are looking for, and how to deliver it.
  • Dynamic practical interview sessions with personal coaching on style and approach.
  • Immediate, honest, constructive feedback to make substantial and speedy progress.
  • Creative focus on the right key messages to get across and emphasize them.
  • The confidence to captivate and engage a reporter or TV/radio audience, avoiding clichés and jargon.
  • Reassurance that you understand potential tricks and traps, and how to avoid them.
  • Boosted confidence to speak with authority and credibility, pitch your message at the right level, and achieve a successful outcome.

Presentation Skills Training:

  • Clear understanding of the key elements that make a successful presentation, including structure, content, and delivery.
  • Highly practical exercises to discover the right style for each individual using video playback.
  • Personal coaching on style and approach to really engage the audience and maximize strengths while minimizing weaknesses.
  • Creative focus on ensuring the right audience takeaway.
  • On-the-spot, honest, constructive feedback to see the improvement.
  • Understanding of how to maximize the impact of visual aids, such as when and when not to use PowerPoint.
  • Boosted confidence to speak with authority and credibility, pitch your message at the right level, and achieve a successful outcome.