Traffic Campaigns are paramount in order to gain traction and foster adoption
Traffic
Running traffic, which refers to effectively driving attention and engagement, is a powerful approach to build awareness, establish trust, and attract new users and builders to your community.
To achieve this, a strategic mix of social platforms and crypto news sites are utilized to attract, nurture, and convert the target audience. This may include leveraging popular advertising platforms such as Instagram, Facebook, Twitter, Google Ads, Snapchat, TikTok, and Reddit, among others.
Google Search
Google Search Campaigns approach focuses on specific keywords and employs a cost-effective pay-per-click model to reach high intent audiences and deliver measurable results. This strategic approach allows us to optimise each campaign and maximise the impact of awareness efforts.
These campaigns are a powerful tool for reaching a high intent audience, targeting specific keywords, and obtaining measurable results.
Our approach is focused on carefully selecting specific keywords or keyword combinations to display your ads to audiences with high intent, meaning they are actively searching for information related to your products or services. This allows us to effectively target users who are most likely to convert into customers.
Google Display
Google Display campaigns have the ability to reach a vast audience on millions of websites, blogs, and mobile apps, making it an ideal platform for wide-reaching marketing.
Our strategy involves running HTML5 ads across the Google Display network, utilising targeting methods such as people’s interests, keywords on the sites they visit, and individuals searching for products/projects.
In addition, we leverage Youtube as it is the second-largest search engine globally, providing excellent targeting options, engaging ad formats, and cost-effectiveness.
Our approach with Youtube involves using pay-per-view In-stream ads, meaning you only pay when your ad is viewed for a certain duration or when a specific action is taken. We target individuals interested in crypto-related topics or followers of certain influencers to ensure the ad reaches the intended audience.